New Faces Talent
To Whom It May Concern:
What do you think of New Faces Talent (NewFaces.com)?
New Faces Talent claims: "New Faces Talent receives
4.9 - 5 million hits per month." But the front door
is wide open. There is no restricted access. To any part
of the site, it seems. Who are these people visiting?
What percentage are industry professionals? What percentage
are reputable industry professionals? You have
no idea. Do they? You could tell if visitors used passwords,
but apparently they don't, so how can you know?
All that traffic "translates into lots of international
casting exposure," New Faces Talent claimed. But
if you had a modeling agency in Sweden, for example,
would you be looking for models in America?
An industry professional at Blackwood-Steele said most
agencies are not interested in signing new models unless
they are in their immediate neighborhood.
If that is true then "international casting exposure" is
irrelevant to most aspiring models. Travel costs money.
Who is going to pay for the travel expenses? How many
modeling agencies can afford to fly anyone anywhere?
How many clients look beyond their city/region/country?
"The models and actors on New Faces Talent receive
numerous offers for modeling and acting jobs daily from
legitimate casting / talent scouts and modeling / talent
I have not had time to check out all these, but I did
find two which were questionable. One is a company which
is listed on this website. So I don't know how true the
claims are that the scouts or agencies are legitimate.
Another company New Faces listed as a "top agency" was
not even an agency. It was just a geocities website with
Where are the tear sheets? I asked New Faces Talent
months ago to post the tear sheets to substantiate their
claims of magazine covers. They listed the names of numerous
magazines in which New Faces Talent models were published,
but they don't have the tear sheets, so how do you know
if it is true?
It is the same thing with Billboards and Magazine Ads.
They list several brands, but again, no tear sheets.
Actually, what their title said could be misleading: "Our
discoveries and the talent on our site appear in/on..."
Putting the discoveries and the talent together like
that could lead people to believe most of the models
were discovered through the website.
When it could in fact be the other way round, i.e.,
most were already discovered, and they got the magazine
covers before they discovered the website.
I'm not saying New Faces Talent is trying to be deceptive;
I am just saying don't be deceived.
There is huge difference between the success of the
website, on the one hand, and, on the other, the caliber
of the talent indexed on the website.
New Faces Talent could have two lists, making the important
distinction, one list for the discoveries; the other
for the caliber. But they don't. Why not?
What is the New Faces Talent success rate? If online
comp card websites are going to be held to the same standard
as modeling conventions, where models are put together
in the same place to be discovered by agents, we need
to ask, What is the success rate? This information is
not provided. Why not?
I'm not sure of the cost, but is there a money-back
guarantee? If a company doesn't provide its success rate,
that is, the percentage of models who pay who also get
work through the website, the least they could do is
offer a money-back guarantee.