Millie Lewis AMTC
(American Modeling and Talent Convention)
Dear Mrs. Carey Arban,
At the end of the first
message you sent to Modeling Scams,
you said: "I would be happy to answer any other
After reading your letter and after reviewing your websites,
one question that remained unanswered about the Millie
Lewis Convention, otherwise known as AMTC, or American
Modeling and Talent Convention, is what everyone wants
to know or needs to know: the price.
What does it cost?
Is part of being ethical not being up front? The first
text outside a graphic on the millielewis.com website
home page read: "Since 1960, Millie Lewis International
has promoted excellence and integrity in the modeling
and talent industry." Being up front with pricing
would appear to fit your stated ethos. You yourself wrote: "We
believe that we wear the 'white hats' in this industry."
I was unable to find the price of your convention on
the home page or anywhere else on the millielewis.com
I had hoped to see the total price of AMTC as a distinct
part of the website, one section of it, with a breakdown
of expenses, but the only categories on your website
were: Home, About Us, Success Stories, Upcoming Searches,
Questions & Answers, On-Line Registration, Photo
Testing, Ask Dr. Bill, Scouts, AMTC Link, and, finally,
I looked at the Questions & Answers section, assuming
the cost of the AMTC would be a common question.
The title of the web page was "Most Frequently
Asked Questions," and yet the question, "How
much does the AMTC cost?" was neither asked nor
answered. Is the convention price not a Frequently Asked
Next I went to the mlamtc.com website, which is devoted
specifically and exclusively to the AMTC (I clicked on
the link on millielewis.com next to a large graphic which
said "AMTC"), thinking surely the price of
the convention would be included, because the website
address defined the purpose (mlamtc being short for Millie
Lewis American Modeling and Talent Convention), and the
website had a FAQ.
I clicked on the Answers and Questions link, and found
the same Most Frequently Asked Questions web page as
on millielewis.com, and again, no price was given. Why?
Curiously, in the list of Most Frequently Asked Questions,
one of them addresses finances: "I've heard that
if an Agency wants you, they will not charge anything
up front and they should even pay you." But it doesn't
list the price of the AMTC.
If there are no hidden costs to the AMTC, why is the
Or is it free because Millie Lewis makes all its money
through finder's fees like scouts for modeling agencies
who are paid only after the models get work?
Response from reader:
The cost to attend the Millie Lewis AMTC is around $1,700.
This includes three categories. Each additional category
is $100. These are said to be optional, but you are also
told the more categories you enter the better your chances.
The $1,700 does not include the cost of the hotel, which
is around $150-$200 a night. YOU HAVE to stay in the
hotel where the convention is located.
The convention lasts six days. Total hotel expense:
You are told there are no hidden costs. But you must
pay $100 per pass per person if you want to watch the
You pay around $600 for pictures that you have to take
to the AMTC. ($4,600)
The AMTC book is $35. ($4,635)
I think you pay for the AMTC shirt, too. ($4,650)
You must pay for your travel, food, etc. ($5,000)
On the sheet they provide you are told you won't have
to invest in the clothes you must wear at the convention,
but when you take your clothes to the "wardrobe" check
you will learn something different.
You are led to believe that the $1,700 will cover everything until you
pay your $500 deposit, and you get your information on
You can't get the information until you pay
Also, you are told that you can make payments on this.
You are even given a payment plan.
After they get your $500, they tell you to forget about
the payment plan.
You can't get your money back, either.
Let's say something happens and you can't attend, or
you have paid for half of it, and something comes up.
You have just lost your money.
The total cost, roughly speaking, is around $5,000.
This is when you add everything together. It's probably
more than that if you take a closer look.
Response from reader:
Just an FYI on prices. I would have to look
at my receipts for what I paid for just the convention
itself. I thought it was closer to the $2,000, but it
could have been the $1,795.
And from the price difference of $495, it appears I
paid $1,300 for training, even though we did not receive
all of the minimum allotted time (24 hours).
But even if my daughter had received the full 24 hours
of training, that is $54.17 per hour per person ($1,300
per person/24 hours). I believe they had 50-some
people. That is quite a rake-in of cash ($1,300 x 50
= $65,000). When you add in all the other costs, which
that other letter (above) did so well, it is amazing!
|Fwd: Re: Prices for Conventions
To whom it may concern:
I am trying to find pricing information
out on your convention cost (millie lewis
convention) itself if one was to want
to attend, and also does one have to be represented
by an agency, or can one represent oneself?
I am not interested in what is recommended
but in what can be done. Your website
is not helpful in this area of questions/answers,
so you may want to update that information
Thank You in advance.
We have 2 events:
One is a Millie Lewis Int'l Regional Review,
which is open directly to the public. Cost
is $495.00 for 2.5 days. You do not have
to be represented by anyone, but you must
audition and be invited.
The Other is our National Event, AMTC, which
is a 5-6 day event, including a minimum of
24 hours of training over a period of months
before it occurs. It is larger and more comprehensive.
Suggested retail is $1795.00.
You do have to be represented and trained
by a participating AMTC Regional Director.
There is a lot more to it than this, but
I hope this helps.