June 2, 2004

[Last Updated: June 02, 2005 ]

DKR Model and Talent Management aka DKR Models (www.dkrmodels.com) Jim Ruggiero

DKR Model and Talent Management
12008 Templeton Drive
Philadelphia, PA 19154

This new agency is linked to a current/former leader at On Track Modeling (Alpha Model Group), Jim Ruggiero, who worked at the Philadelphia office of On Track Modeling (Alpha Model Group), owned by Michael Pascerella.

The "Sample Model" on the DKR Models website (www.dkrmodels.com) had pictures of Jim Ruggiero's daughter.

The website stated: "DKR Model and Talent Management is your one stop shop for Workshops, Photography, Comp Cards, Head Shots, Management and more." This is the same as On Track Modeling (Alpha Model Group) which runs a photo mill and comp card scheme contrary to the ethical industry standards.

The empty parts of www.dkrmodels.com ("Details to be posted soon") and the recent registration of the domain (April 2005) indicate it is a new company or the dba of another company.

The About Us section of DKRmodels.com is remarkably similar to the Alpha Model Group promotional flyer:

"Do you like being the center of attention? DKR Models is looking for you! For years we have been booking actors on the biggest TV and movie sets in N.Y., and right now we have more Jobs than models or actors. If chosen you might find yourself filming “Law and Order,” or “The Sopranos,” or “Hope and Faith” or a major movie such as “Hide and Seek” staring Robert DeNiro, or “ the Interpreter” with Sean Penn, or “war of the worlds ” with Tom Cruise? How about shooting a catalog for “The Gap” or “Guess Jeans” or “Old Navy?” and Earning hundreds of dollars in your spare time! sound great!!!. Well here’s your chance! We are a national management company, and have a casting partnership with a well-established and wildly successful talent management company in New York City. Combined, we have over 28 years experience in the industry. If you are selected, you will have over 14 licensed agents and casting companies working for you through our NYC partnerships."

If this company tries to sell you photoshoots, comp cards, headshots, etc, BEWARE! Alpha Model Group SPLITS FEES and does EXTREME PRICE GOUGING! Thousands of people have been ripped off. They charge $650 for a $100 photoshoot and $350 for $100 comp cards.