Techniques Used To Sell
Fraudulent Investments
The "Three-Call" Technique
Some cold callers wait before turning up the heat. In their first
call, the "warm-up", they'll try to build your trust
by describing their firm's past successes and the high quality
of its research. They might ask your permission to send a brochure
and call again if an "exciting" deal comes along, but
won't pressure you to buy.
You are considered a lead when you accept a brochure from a qualifier.
They will then say to watch the paper for the stocks price and
they'll call you back. You will soon be rejected if you appear
to be a professional or official who might ask too many questions.
Younger women are also avoided because they will fight for justice
rather than just feel shame when taken in.
In their second call, the "setup", they'll whet your
appetite, telling you about a fabulous deal they "think" they
can get you into. In their third call, the "close", you
will be passed on to an "opener" who will set the hook
with an initial sale of stock by appealing to your ego and desire
to make money. They'll urge you to buy now or miss out.
"We're talking about a cash cow here. But it's going fast.
I need your check tomorrow at the latest."
A technique often used is to give two strokes ( info on seller
or company ) then ask for a monerary commitment while avoiding
money-related terms such as "buy", substituting instead, "grab" or "take" some
stock.
The Infallible Forecaster
One ingenious setup involves a person phoning you and quickly
assuring you that, "No", they didn't want you to invest
a single cent. "Never invest with someone you don't know," they
say.
But he says he would like to demonstrate his firm's "research
skill" by sharing with you the forecast that a certain stock
or commodity is about to experience a significant price increase.
Sure enough, the price soon goes up.
A second phone call doesn't solicit an investment either. He simply
wants to share a prediction that the price of something else is
about to go down. "Our forecasts will help you decide whether
ours is the kind of firm you might someday want to invest with," he
adds.
As predicted, the price subsequently declines. By the third call,
you are a believer. You not only want to invest, but insist on
it —with a big enough investment to make up for the opportunities
you have already missed out on.
What you have no way of knowing is that the scammer began with
a calling list of 200 people. In the first call, he told 100 that
the price would go up and the other 100 were told it would go down.
When it went up, he made a second call to the 100 who had been
given the "correct forecast." Of these, 50 were told
the next price move would be up and 50 were told it would be down.
The end result: Once the predicted price decline occurred, he
has a list of 50 persons eager to invest. After all, how could
they go wrong with someone so obviously infallible in forecasting
prices? But in this case they did go wrong, the moment they decided
to send a half million dollars from their collective savings accounts.
Baits to Lure You In
Fraudulent investment promoters are glib and resourceful. In their
sales pitch, they'll say that they have high-level financial connections;
that they're privy to inside information; that they'll guarantee
the investment; or that they'll buy back the investment after a
certain time. To close the deal, they often serve up phony statistics,
misrepresent the significance of a current event, or stress the
unique quality of their offering, anything to deter you from verifying
their story.
"I just got a hot tip from an inside source that this stock
will go through the roof."
"The rumor on the Street is that this deal is ready to take
off."
The scams have included private and public stock offerings in
Internet "shopping malls," gambling cruise ships, stamps,
Internet pyramid schemes, movie productions, film deals, 19th century
railway bonds, gold mines, iron mines, equipment leases, greeting
card manufacturing, a board game teaching investors how to get
wealthy, church financings, project financing, prime bank notes,
foreign currency, theme restaurants, computer trading systems,
Internet-related and "offshore" investments and viatical
settlements to name but a few.
The story they tell must be believable but not perfect, for it
is the weakness, a problem correctable in time, that encourages
people to believe more. They will promote it as a terrific concept
with superior potential, knowing that people focus on the fluff,
not the facts.
When a stock scheme has the resources to reward enough early investors,
that they in turn become promoters, so much weight is carried by
these winning voices that they will reinvest more themselves and
continue to promote the upward cycle.
Weak, greedy and foolish investors can be controlled and manipulated
to tell others calculated lies, especially if they believe the
information is confidential. Once the media latches on, further
credibility is instantaneous. If you see it in print, it's got
to be real.
They will pump up the potential while assuring you that there
is an expectation of near-term profits because:
 |
celebrities,
major corporations or banks will be investing shortly, |
 |
they
are close to being on the shopping network or in a major
catalogue, |
 |
a
favourable new geological report is coming out shortly, |
 |
they
are lining up a deal with a major distributor, |
 |
they
are negotiating with a major resource company or major pension
fund, |
 |
all
trucks, cars, homes, computers etc. will be required to have
the company's product, |
 |
the
company is using some sort of hush-hush "black box" technology
that makes it possible to process resources at a fraction
of the cost paid by other firms, |
 |
other
companies are so jealous or scared they are sending spies, |
 |
it
has cutting edge technology that will cure all known illnesses, |
 |
it
will "change the world" by altering time and space. |
Soon a vague but romanticized business concept is replaced in
your mind with a vision of this company producing only money in
vast quantities.
For most investors the stock market is the single most exotic
mystery in their business and monetary lives, so it's easy for
cons to make a dubious new venture sound like a surefire moneymaker,
especially if the press is writing about successful legitimate
companies in similar industries.
But while they claim to offer investments in exciting sounding
businesses, they fall far short of what they promise.
Some cons have promoted the sale of certain investments which
are portrayed as conferring "alien immigration status" on
foreign nationals seeking to emigrate to the United States. The
value of citizenship usually outweighs the desire to fully examine
these worthless offerings.
Aspect of Risk
Investment schemes usually promise outrageously high rates of
return with no risk. They will promise you the investment chance
of a lifetime without giving you any meaningful written information
on the product, or the pitfalls involved, for your evaluation.
Even if you are provided with a prospectus, they are so financially
complex that the information is meaningless to most, if not all
investors; though this holds equally true for any stock issue.
"If this doesn't perform as I just said, we'll refund
your money no questions asked." "Your return is guaranteed.
There's no way you can lose!" "Everyone else that invested
in this did very well."
A con man may become impatient or even aggressive if the question
of risk is raised.
"Look, I've got better things to do than waste time with
people who lack the courage and foresight needed to make money!
This is a ground floor opportunity to realize a better return
on this investment compared to any other you're involved in."
With this kind of put-down, he hopes you won't bring up the subject
again. To make his pitch more credible, he may acknowledge that
there could be some risk —then quickly assure you it's minimal
in relation to the profits you will almost certainly make.
"Of course there's a risk. There's a risk in everything
."
"Perhaps a return of 100% in twenty minutes sounds a bit
unrealistic, but that's exactly how all our initial public offerings
trade. That's a fact! All I ask for is your vote of confidence
this one time. I won't let you down."
Show of Familiarity
Cold callers often try to "warm up" potential customers
with flattery or friendship. They might try to put you off guard
by chatting about your hometown or the local sports team. Or they
might falsely suggest they've spoken with you before.
They are certain to know more about you than you know about them.
They assume that you want more income, that you're receptive to
a bargain, and that you are reluctant to be discourteous to someone
on the phone.
"In just a short while, your profits will come rolling
in." "This deal is so great, I invested in it myself."
Doing You A Favour
They will imply that they are doing you a favor by offering you
the investment opportunity and will sound so confident about the
money you are going to make that you will become confident enough
to let go of your savings.
"You've got to understand that typically I don't make
these type of calls. I've got people to do that. I've got eleven
years in this business and worked my way up to senior vice president
with 400 clients and $40 million dollars under management. I
don't need this account, but I want it."
"This opportunity is the best chance to make extra money
for guys who work for a living, guys like you and me." "We
don't make money unless you make money!" "I know this
can work for you." "I personally guarantee your success,
right down to the last penny." "Give me one percent
of your trust. I'll earn the other 99 when you see the return."
An Understanding of Psychology
Con artists do their homework before beginning a scam. They understand
what triggers people to buy on blind faith. They will appeal to
the dreamer in you.
"I've been in the business for twenty years, and I can
tell you this: I know no other program that's legal, that's so
easy to afford and so easy to work, that can bring in this kind
of big money from such a small investment."
Many people secretly believe that a rags-to-riches story can become
a reality for them —if only they get the right break. To
them, investing in untested technologies and cutting edge products,
before anyone else does, is a surefire way to make money.
Skilled con artists can bring out your worst traits, particularly
greed, envy, fear, and insecurity.
"I sense you like to make money and you think it's a compelling
buy, but I think there is another factor here. A psychological
comfort factor… I'm a stranger asking you for an order.
Let me address that because it's our biggest problem. It's like
the first kiss. We're not day traders. We position stocks for
the long term."
Fear is a particularly powerful motivator for con artists during
times of economic downturn .
Scammers will exploit your concern about whether or not you will
have enough money to meet future living expenses and medical needs.
"Where else can you earn such a large return? Not in CDs
or in a savings account."
Con artists try to make you feel inadequate if you don't believe
them. If you find yourself making investment-related decisions,
the way most investors do, based only on your emotions, get ready
to experience some new ones like shame, loss, guilt and remorse.
Avoidance of Questions
There is no way to determine whether a sales call is honest simply
by talking with someone on the phone. No matter what questions
you ask, or how many you ask, skilled swindlers have ready answers. Their
persuasive scripts include retorts for your every objection. They
typically brush aside questions or concerns with vague answers
or assurances.
"Sure we could finance this venture ourselves. But we're
trying to build a power base for the future, with folks like
you."
Although you can't necessarily spot a con man by the way he talks,
most are strong-willed, articulate individuals who will dominate
the conversation and won't let you get a word in edgewise. The
more they talk, the less chance you have to ask questions. As long
as you stay on the phone, they'll keep trying to sell you.
"I know you get offers everyday from people who tell you
they're going to make you rich. I can make it easy for you to
make your decision based on actual facts." "I can't
be lying. There are laws against that."
To keep you from doing so, they will continue to ask questions
using the Socratic method where the questions have rhetorical "yes" answers,
such as:
"You would at least be interested in hearing about such
a fantastic investment opportunity, wouldn't you?" or, "You
would like to make a large amount of money in a short period
of time with little or no risk, right?"
Adding to your belief that they are a legitimate broker they will
feign indignance if you question their honesty, integrity or abilities.
High-pressure Sales Tactics
Salesmen may even become abusive; questioning, for example, the
intelligence of anyone who would pass up such a "sure thing."
"Stop right there! You're a businessman and you make decisions
every day. You didn't get where you are by being stupid . . .
Let's confirm the order right now. OK?"
One broker recalls: "You'd hammer them. I always remember
this one guy, I mean, I just stayed on the phone for almost an
hour, and he finally bought."
Boiler room salesmen want fast action before you have a chance
to develop second thoughts or consult with a professional for advice.
There's usually lots of pressure and some compelling reason why
they need your commitment to buy immediately.
 |
"The
opportunity can be offered to only a limited number of
people". |
 |
"Delaying
could mean missing out on a large profit as the "market
is moving". |
 |
"I
hate to disappoint you but your order can't exceed a certain
limit, the demand is so great!" |
 |
"The
deal will be "gone tomorrow," "sold out
today" , "won't be available much longer". |
 |
"Only
a few" shares of stock or partnership units are left." |
 |
"I'll
hold it for you at this price so you can go to the bank". |
 |
If
you are sitting on the fence they'll say "the trade's
already gone through" and obligate you to the purchase. |
 |
"If
you are short on cash, just borrow the money and then pay
it back out of your profits". |
 |
"I
asked the broker not once but three times to send me some
information. "Ed McMahon's been sending you information
for years; he hasn't made you any money," was his
reply." |
They hint that they are privy to impending insider information
which will push the stock up, with a narrow window of opportunity
to buy, giving you a virtual certainty of big profits within a
short period of time. When you feel the time constraints of a potentially
lost opportunity you will almost certainly forego the wisdom of
doing background checks on the principal or company involved.
They will say that you'll miss out if you don't send them thousands
of dollars by overnight courier or wire transfer simply because
they don't want to give you enough time to back out of sending
money. Once you give your money to a scam artist, don't plan on
seeing it ever again.
After The Sale
Before you invest, con artists are very friendly. They take a
personal interest in you out of the blue. They called back when
they promised they would. Each time, they tell you even more good
things about the investment along with various reasons you should
add it to your portfolio, so that you can maximize your good fortune.
In fact, the contacts may become so frequent that you may wish
that your first contact had been your last.
From one elderly lady who emptied out her retirement savings: "Everything
was just numbers after a while. Not like actually handing over
money, just little slips of paper in the form of cheques."
Too often, however, once you have invested the limit of your savings,
contact with the con artist dwindles and then stops altogether.
Promoters of fraudulent investments often operate a particular
scam for a short time, quickly disperse the money they take in,
then close down before they can be detected.
Before that happens they will attempt to stall suspicious investors
who might suspect that they have been defrauded. A "cooler",
usually a woman, is trained to handle irate customers with soothing
assurances and sincere diversions. This process may involve lull
letters, in which the promoter of the scam blames the temporary
delay of the promised high returns on various factors, including
weather, union problems, delayed equipment delivery, labor problems,
government red tape, and so on.
Such excuses may provide the con artist with valuable additional
weeks or months in which to swindle hundreds of additional victims.
Often, after folding up one operation, they reopen under another
name, selling another investment scam, sometimes to the same victims.
Coverage of PCL Internet
International Limited, Paul Turner and Stephen Daultry
|