Crimes of Persuasion

Schemes, scams, frauds.

Ford Model Management (Ford Models, Inc.) [New York]

How difficult is it to become a Ford model?

"Every Thursday, Ford Models holds an open house at its offices in theSoHo district of New York. Typically a few hundred walk-ins show up each week. Out of 1,000 hopeful faces, one potential model might emerge. [President and CEO] Katie Ford says the agency sees about 60,000 potential models a year. About 100 graduate to serious consideration. Ultimately, about 30 become successful. A very few can earn up to $20,000 a day."1

"The test board of the agency is where new models discover if the business is for them and the agency explores ways of marketing these promising beginners. About 30 percent of the models taken on by a major agency graduate from the test board to the various working boards."2


1. Francine Parnes, "Ford Models celebrates in style," Associated Press, Nov. 8, 1997. [Aug. 29, 2004].

2. Natasha Esch, The Wilhelmina Guide to Modeling (New York: Fireside, 1996), p. 36.